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NEWS8 January 2013

Kraft's beverage insights leader to probe ad effectiveness at ARF

North America People

US — Coreen McGann, who led Kraft’s beverage consumer insights and strategy team for the past four years, has joined the Advertising Research Foundation’s research team ( ARF) as executive vice president of advertising effectiveness.

McGann has worked for Kraft for 13 years. Latterly she oversaw research for brands such as Maxwell House, Capri Sun and Kool-Aid and before that led the shopper and innovation insights teams.

  • Research recently interviewed ARF president and CEO Bob Barocci ahead of his planned retirement.Click here to read his thoughts on the organisation’s successes and the industry’s future challenges.

@RESEARCH LIVE

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