8 January 2013
Kraft’s beverage insights leader to probe ad effectiveness at ARF
US — Coreen McGann, who led Kraft’s beverage consumer insights and strategy team for the past four years, has joined the Advertising Research Foundation’s research team (ARF) as executive vice president of advertising effectiveness.
McGann has worked for Kraft for 13 years. Latterly she oversaw research for brands such as Maxwell House, Capri Sun and Kool-Aid and before that led the shopper and innovation insights teams.
- Research recently interviewed ARF president and CEO Bob Barocci ahead of his planned retirement.Click here to read his thoughts on the organisation’s successes and the industry’s future challenges.
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments