Burgos was most recently consumer insights and strategy lead at Kraft Heinz, where he oversaw insights for brands including Kraft, Philadelphia, Cracker Barrel, Velveeta, and Taco Bell.

Prior to that, he led Kantar’s cultural strategy practice for 11 years, including stints at Millward Brown, TNS, and KantarFutures.

In his new role, Burgos will lead the custom insights business at Maryland-based Collage Group.

David Wellisch, chief executive, Collage Group, said: “David’s deep and rich research background and passion for the intersection between culture, consumer insights, and brand strategy is a perfect fit with Collage’s mission.”