Bastoni (pictured) has previously held leadership roles at Kantar, MetrixLab, Qualtrics and Alida, with experience in scaling commercial teams, bringing new research technologies to market and supporting enterprise customer relationships.

At System1, Bastoni will focus on supporting the company’s strategy to expand enterprise adoption across its global footprint, strengthen its US market presence and scale its AI-supported platform.

James Gregory, chief executive at System1, said: “Kim brings a rare combination of deep research expertise, proven enterprise growth leadership and first-hand product experience.

“She has built commercial organisations that scale, and she is well positioned to build on the momentum we’ve established.”