NEWS13 July 2012
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
US— Auditor KPMG and Georgetown University’s McDonough School of Business have joined up to launch the Georgetown Institute for Consumer Research.
The centre will develop new consumer research and serve as a forum for business executives and academics to discuss their findings. It will carry out two or three “high quality” projects a year.
David Thomas (pictured), dean of the McDonough School of Business, said: “The institute will add to the transformational educational experience we provide our students by exposing them to real-world problems faced by marketing professionals and the solutions generated by our research.”
KPMG principal Alton Adams added: “Complexities around new technology-driven areas such as social media and the cloud, along with a general lack of fact-based research, have created a thirst for consumer behaviour insight. The Institute aims to satisfy this demand by producing unique research that carries both an academic and a business world stamp.”
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
The world's leading job site for research and insight
Spalding Goobey Associates
Associate Director – Quantitative Research – Independent & Dynamic Insight Consultancy
£50,000 to £65,000 + Benefits
Spalding Goobey Associates
Associate Director – Quantitative Research – Make an impact in this fast growing team
£45,000 – 55,000 + bens
Resources Group
Quant Research Manager – Technology
£32,000–£45,000+ Bens
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments