NEWS19 July 2012

Koski Research hires Adela Pedroza as research director

North America People

US — Koski Research has appointed Lexicon Branding’s Adela Pedroza as a research director for its San Franciso office.

She will be reponsible for managing large qualitative and quantitative research projects. With the agency, Pedroza’s focus will be on designing and executing research studies that help clients understand their target audiences better and to utilise insights to increase market share.