NEWS3 June 2013

KanterSport China retains Infront basketball contract

Asia Pacific New business

CHINA — International sports marketing company Infront Sports & Media has renewed its research partnership with KantarSport China for the eighth year in a row.

KantarSport China provides Infront Sports & Media with measurement for their basketball activities and this year the marketing company has added the Chinese Basketball Pro League, Team China and the WCBA to its basketball clients.

The contract includes all media and audience analysis as well as sponsorship branding and valuation for 18 sponsors across all TV in China.

Pierre Justo, managing director Asia of KantarSport China says “We are very happy of the renewed confidence of Infront in our services.”