NEWS13 October 2015

Kantar Worldpanel hires Brown to lead Scottish team

People UK

UK — Amanda Brown has joined Kantar Worldpanel as strategic insight director.

Brown (pictured) was formerly industry development director at Scotland Food & Drink. Prior to that she held roles in marketing and sales for a number of brands including Scottish & Newcastle (now Heineken UK).

In her new role she will head Kantar Worldpanel’s Scotland team, working across its food and drink clients in the region. She will based at the company’s Edinburgh office.

“With competition and innovation driving the industry forward, it’s an exciting time in Scotland,” said Brown. “It’s great to be on the other side of the fence developing cutting edge consumer insight which can benefit suppliers and those with an interest in the food and drink supply chain.

“Having access to data-led insight enables our clients to inform their commercial decision making, helping them grow by deepening their knowledge of market dynamics and shopper behaviour, and I’m excited to join the market leader in this field.”