NEWS21 September 2016
US — Kantar Retail and SensoMotoric Instruments (SMI) have partnered to create a virtual shopping experience that provides shopper data in a controlled environment.
The approach uses the Samsung Gear VR head-mounted display, modified with SMI’s eye tracking platform, to give real-time information about a shopper’s visual attention in a virtual store.
The immersive eye tracking offers insight on how consumers react to signage, displays, products and packaging. This information can then be used to optimise marketing campaigns, product launches, category reviews and merchandising solutions.
Featured company
-
Town/Country: Bristol
Tel: +44 (0)1179 240 888
Two state-of-the art studios, both with full size one-way mirrors, in the very centre of Bristol. Easy parking and access to Temple Meads train station. Technologically advanced, . . .
0 Comments