NEWS23 March 2016

SMI unveils Samsung VR eye tracking package

Europe Innovations News Retail Technology

FRANCE — SensoMotoric Instruments (SMI) has launched a modified Samsung Gear VR (virtual reality) that makes mobile VR with eye tracking commercially available. 

According to the announcement, the SMI Mobile Eye Tracking HMD (head mounted display) has a number of applications, including market research, academic research, and sales training. 

"For these markets and beyond, the value of this product is of knowing exactly what people are looking at in an environment you control," said SMI product manager Dr Arnd Rose. "The SMI Mobile Eye Tracking HMD makes manipulating those environments and collating valuable eye tracking data easier than ever."