Kantar renews MR support deal with WNS
Under the new contract, WNS will carry out a range of market research operations including survey programming, coding, data processing/management and charting, as well as interviewing.
Kantar Operations CEO Sharon Potter (pictured) said: “The company has a highly professional and experienced delivery team, which clearly understands our project goals and requirements. This has enabled us to realise significant cost efficiency and business value operationally.”
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2 Comments
Ashwin Agrawal
14 years ago
This shows that there is a continued need for outsourcing in the MR industry. The cost efficiency and business value outsourcing brings are important for the MR industry.
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Anon
14 years ago
"This has enabled us to realise significant cost efficiency and business value operationally.” ...because they pay interviewers peanuts!
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