Kantar renews Confirmit contract
The three-year contract extends the existing 13-year relationship with Kantar Operations, the internal provider of data collection services to insight and consultancy group Kantar, and Confirmit is used to support core market research processes.
Kantar will continue to use Confirmit’s market research solutions for their online data collection, CATI, CAPI and panel activities, which enable them to consistently provide data to each of the Kantar businesses.
Wale Omiyale, SVP, market research, Confirmit said: “Confirmit shares Kantar’s commitment to excellence. The ability to develop innovative and engaging market research programmes that provide real insight is the driving force behind the continued development of the Confirmit solution.”
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments