NEWS16 August 2013

Kantar renews Confirmit contract

New business UK

UK — Kantar Operations has re-signed software-as-a-service vendor Confirmit on a three-year contract.

The three-year contract extends the existing 13-year relationship with Kantar Operations, the internal provider of data collection services to insight and consultancy group Kantar, and Confirmit is used to support core market research processes.

Kantar will continue to use Confirmit’s market research solutions for their online data collection, CATI, CAPI and panel activities, which enable them to consistently provide data to each of the Kantar businesses.

Wale Omiyale, SVP, market research, Confirmit said: “Confirmit shares Kantar’s commitment to excellence. The ability to develop innovative and engaging market research programmes that provide real insight is the driving force behind the continued development of the Confirmit solution.”