Kantar Media launches inventory app

UK — Kantar Media has released TGI Audience Snapshot app, designed for commercial and media sales teams to source and showcase media inventory.

The company said the tool allows for more effective promotion of media inventory and uses a pre-defined set of insights from TGI’s in-depth consumer study.

Media sellers decide which key sectors and competitors to compare themselves against within their tailored app, which then can be illustrated, and interacted with, through a series of engaging visuals.

Alex Kuhnel, chief operating officer, TGI, Kantar Media said: “The rise of cookie-based programmatic advertising has led to a widespread shift in campaign focus from positioning and placement to the target audience, as defined by consumer browsing history or basic demographic data. But this has led to serious anxieties among advertisers about the impact on their brand of their ad appearing in an environment unsupportive of their desired positioning.”

We hope you enjoyed this article.
Research Live is published by MRS.

The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.

Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.

For example, there's an archive of winning case studies from over a decade of MRS Awards.

Find out more about the benefits of joining MRS here.

0 Comments

Display name

Email

Join the discussion

Newsletter
Stay connected with the latest insights and trends...
Sign Up
Latest From MRS

Our latest training courses

Our new 2025 training programme is now launched as part of the development offered within the MRS Global Insight Academy

See all training

Specialist conferences

Our one-day conferences cover topics including CX and UX, Semiotics, B2B, Finance, AI and Leaders' Forums.

See all conferences

MRS reports on AI

MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.

See the reports

Progress faster...
with MRS 
membership

Mentoring

CPD/recognition

Webinars

Codeline

Discounts