NEWS6 March 2015

Kantar and IRI form data partnership

News North America

US — Kantar Shopcom, the analytics and insights division of Kantar, is to form a data partnership with IRI.

Kantar Shopcom’s retail purchase transaction loyalty card data will be integrated with IRI’s national consumer panel data and point-of-sale transaction data. The combined assets will form a portfolio of multi-channel media planning, targeting and measurement solutions.

The jointly-created products and services will be marketed by both Kantar Shopcom and IRI.