NEWS6 March 2015
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US — Kantar Shopcom, the analytics and insights division of Kantar, is to form a data partnership with IRI.
Kantar Shopcom’s retail purchase transaction loyalty card data will be integrated with IRI’s national consumer panel data and point-of-sale transaction data. The combined assets will form a portfolio of multi-channel media planning, targeting and measurement solutions.
The jointly-created products and services will be marketed by both Kantar Shopcom and IRI.
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