NEWS7 May 2015
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
FRANCE — Retail and healthcare data company IRI has acquired Datasea, the Chinese analytics and market research company.
Datasea’s services centre on six areas: customer research, brand research, satisfaction and loyalty programmes, new product testing, advertising impact evaluation and distribution strategy. Its clients include CPG manufacturers and retailers, as well as companies in related industries, such as quick service restaurants (QSRs) and cosmetics. It has offices in Beijing, Shanghai, Guangzhou and Jinan, supported by a nationwide service network.
The acquisition is the latest in IRI’s growth strategy. In 2013, IRI bought Aztec, market measurement company in Australia, Canada, Hong Kong, New Zealand, South Africa, Sweden and the UK. It also acquired FreshLook Marketing in 2013.
Immediate plans include integrating IRI and Datasea’s existing consulting and analytics services and starting series of programmes to support retailers’ performance, basket analytics, pricing and promotion, assortment strategy, and shopper targeting.
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Cynozure bolsters US team https://t.co/eXWTCHXiKx #mrx #marketresearch
Behaviorally develops qual offer https://t.co/OZRVHgGQ1Q #mrx #marketresearch
UK profit warnings rise by 50% https://t.co/8acEcvOIlM #mrx #marketresearch
The world's leading job site for research and insight
Spalding Goobey Associates
Associate Director – Quantitative Research – High Quality Insight Consultancy
£50 – 60,000 + Bens
Resources Group
Business Development Manager – International Insight Provider
£40–50,000 plus Commission
Resources Group
Quant / Qual Insights specialist (akin to RM/AD) –Comms/NPD/Brand
£50,000–£60,000 + Excellent Benefits
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research are leading providers of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include CATI, . . .
LAUNCHED Digital Ethnography 2023 23/03/23 9:30-16:35 ℹ️ Info + ticket: https://t.co/h3nN451Fgi Join us to ga… https://t.co/svXukMaxbS
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments