Kantar Media integrates Facebook data into social TV ratings
Kantar Media’s collaboration with Facebook now enables clients to see counts of posts, likes, comments and shares related to TV programmes across Facebook.
The enhancement to the tool also enables clients to access the highest engagement on programmes, the most shared links and example posts published by public users relating to specific TV programmes. As with the Twitter reporting, clients can drill down to view data by demographics such as age and gender.
“Working with Facebook to incorporate this data strengthens our service and provides clients with a more complete view of TV’s impact in social media channels,” said Carlos Sanchez, director of Social TV at Kantar Media.
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