NEWS28 March 2018
UK – Kantar Media has appointed GfK’s Bas de Vos as global director for audience targeting and activation, leading developments in audience data within targeting and activation.
De Vos (pictured) was previously global product lead for media measurement and industry lead for media and entertainment for the Netherlands at GfK. Prior to that, he was managing director at Stichting KijkOnderzoek (SKO).
In his new role, he will lead the development of Kantar’s audience offer, which spans currency measurement, third party audience data, digital behavioural data and consumer insights. Taking up the role in June, he will be part of part of Kantar Media’s Global Product function.
Andy Brown, global chief executive and chairman of Kantar Media, said: "Bas’s achievements as managing director for SKO Netherlands (JIC for video measurement) are recognised across the industry.
"His deep knowledge of the digital ecosystem and the TV and video industry will ensure Kantar Media continues to develop holistic, future proofed solutions for our clients."
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