Kantar Media adds consumer insights to media monitoring service

The inclusion of Audience Profile functionality, using data from the company’s TGI consumer survey, will allow users to access consumer insights alongside wider media monitoring analytics.

The audience profiling insights, including socio-demographics; attitudes, opinions and motivations; and media habits, will be available via Kantar Media’s media monitoring platform.

Richard Poustie, chief executive officer UK & Ireland, Kantar Media, said: “With this new service our clients can now access audience profile, forward planning, monitoring, evaluation, media content distribution, social media topic identification and a journalist and influencer database, giving them the most comprehensive tools available to increase the reach and efficiency of their campaigns.”