NEWS10 July 2018

Kantar Media adds consumer insights to media monitoring service

Data analytics Media News Technology UK

UK – Kantar Media has added audience profiling insights to its reputation intelligence offer, which covers paid, owned and earned media.

The inclusion of Audience Profile functionality, using data from the company’s TGI consumer survey, will allow users to access consumer insights alongside wider media monitoring analytics.

The audience profiling insights, including socio-demographics; attitudes, opinions and motivations; and media habits, will be available via Kantar Media’s media monitoring platform.

Richard Poustie, chief executive officer UK & Ireland, Kantar Media, said: “With this new service our clients can now access audience profile, forward planning, monitoring, evaluation, media content distribution, social media topic identification and a journalist and influencer database, giving them the most comprehensive tools available to increase the reach and efficiency of their campaigns.”