Kantar Media and PRgloo partner on media relations analysis

The partnership extends Kantar Media’s current Reputation Intelligence solution, aimed at corporate communications and PR professionals.

Clients will be able to use PRgloo’s cloud-based CRM platform, allowing them to manage, record and analyse media relations.

Mark Inskip, chief executive of UK and Ireland, Kantar Media, said: “This is an important step in providing our clients with the connected intelligence they need to support them at every stage of the PR life cycle.”