Meyer was previously managing director, North America, at Ebiquity. He has also created a brand measurement practice at Google, was global director of research and analytics at Annalect, part of the Omnicom Media Group, and prior to that spent 20 years working for Nielsen.

Susan Lauinger as content domain leader for North America and joins Kantar after an 11-year career at Nielsen, where she most recently held the role of senior vice-president, global advertiser solutions.

She has also been a brand marketer at companies including Helene Curtis, L’Oréal, Estee Lauder and American Express.

Meyer and Lauinger will be responsible for guiding and developing sales strategy, with Meyer leading the North American media domain product team and Lauinger responsible for targeted content development.

Reed Cundiff, president of Kantar, North America, said: “We are extremely fortunate to have two individuals with such exceptional backgrounds join us to lead domains that are critical to growth for us.”