NEWS4 May 2021
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
Insight & Strategy
Columnists
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
US – Kantar has appointed two senior staff for its North America office, including Jed Meyer as media domain leader.
Meyer was previously managing director, North America, at Ebiquity. He has also created a brand measurement practice at Google, was global director of research and analytics at Annalect, part of the Omnicom Media Group, and prior to that spent 20 years working for Nielsen.
Susan Lauinger as content domain leader for North America and joins Kantar after an 11-year career at Nielsen, where she most recently held the role of senior vice-president, global advertiser solutions.
She has also been a brand marketer at companies including Helene Curtis, L’Oréal, Estee Lauder and American Express.
Meyer and Lauinger will be responsible for guiding and developing sales strategy, with Meyer leading the North American media domain product team and Lauinger responsible for targeted content development.
Reed Cundiff, president of Kantar, North America, said: “We are extremely fortunate to have two individuals with such exceptional backgrounds join us to lead domains that are critical to growth for us.”
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
It is important to recognise and embrace the benefits of working in the market research industry, writes Louise McL… https://t.co/r7qSMTIVKk
Course5 Intelligence secures $28m investment https://t.co/tPodAbFUx1 #mrx #marketresearch
Aspect to launch Manchester viewing facility https://t.co/9ZQBkbPRMN #mrx #marketresearch
The world's leading job site for research and insight
Resources Group
Strategic Insights Consultant (Consumer Strategy) – Strategic Insights Consultancy
c. £50–70,000
Hasson Associates
Customer Success Manager
£35000–40000
Resources Group
Senior Research Executive – Fast Growing Healthcare Research Agency
To £36,000 plus benefits
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research are leading providers of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include CATI, . . .
RT @researchlive: MRS and MTab partner on training and certification https://t.co/r3ehEDDGRs #mrx #marketresearch
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments