Kantar awarded Dutch cross-platform ratings contract
Stichting KijkOnderzoek (SKO), the industry body responsible for reporting and monitoring viewing behaviour in the Netherlands, has awarded a four year contract to Kantar Media and TNS NIPO to provide cross-platform ratings. The new service will begin delivering online ratings for programme content and video campaigns from September 2015.
Kantar Media’s measurement technology will be used on a TNS NIPO panel of 3,000 respondents, aged 6+, to measure all video viewing on PCs, laptops, tablets and mobiles, whether via a browser or app, streamed or on demand. The data will then be integrated with census data for online TV, video and commercials.
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