Kadence names Marcus Boyland UK insight director
Boyland has spent more than 15 years in the research industry. Prior to ICM, he had a spell with GfK NOP.
Kadence said that over the course of his career Boyland has acquired the “skill set” to manage research teams across sectors including technology, financial, retail, social and government.
As part of Kadence’s UK board he will be responsible for contributing to the firm’s strategic direction and business leadership.
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