NEWS18 March 2019

Kadence hires Decidedly’s Muckersie

FMCG News People UK

UK – Data and insight agency Kadence International has appointed Emma Muckersie to the newly created role of head of global marketing and Kim Adjei as insight manager.


Muckersie (pictured, right), formerly head of marketing at insights agency Decidedly, will be responsible for content strategy, branding and digital marketing for the company.

Adjei (pictured, left) joins Kadence’s insight team from online fashion marketplace Asos, where she worked on qualitative and quantitative international research projects.

Greg Clayton, UK managing director at Kadence, said: “Both Emma and Kim combine a rich set of experiences with an innate energy and desire to make a mark – and so they’ll fit in very well with the future ambitions of the Kadence team. We’ve been looking for a head of global marketing for a while – and are excited to have brought Emma on board. Similarly, Kim’s background in online fashion retail and media fits with our growing client base.”