Decidedly hires strategy & insight director

Wormald (pictured) has more than 20 years’ experience in insight with both client and agency side experience. He was most recently managing director of Deliberata, a start-up business within The Institute of Customer Service. He has also worked at ICM Research, the Central Office of Information and Opinion Leader.

Catherine Crump, CEO of Decidedly, said: “We’re all about helping our clients make confident decisions by getting to grips with their needs, designing brilliant solutions, delivering better insights and giving them confidence on the path ahead – Tom brings those skills in spades and is a fantastic addition to our leadership team.”