FreshMinds rebrands as Decidedly

The company has been transforming its business by using more technology – recent projects have included using passive observation technology – to innovate its insight offer.

Decidedly’s CEO Catherine Crump (pictured) said: “Our updated offer enables us to give clients the confidence to accelerate critical decision-making and develop future-ready products, services and strategies faster.

“We can now take clients all the way from insights to ideas to prototypes, something that means we don’t just tell them what the future should look like, we help them to confidently create it.”