NEWS28 October 2019

Catherine Crump joins Wired

News People UK

UK – Catherine Crump, the former CEO of insight innovation agency Decidedly, has joined Wired as managing director of insight.

Catherine Crump crop

Crump (pictured) announced she was leaving Decidedly earlier this month when it was acquired by Populus.

At Wired her role will be to build the Wired B2B proposition, connecting its network of journalists, thought leaders and industry experts with boardrooms and innovation and strategy teams. editor, Greg Williams, said: “We’re delighted to welcome Catherine to the Wired team. Catherine’s proved track record of leadership and insight means that we can expand our offering further, offering clients award-winning editorial expertise, hard to access research and the power of the Wired network to provide the foresight needed to understand emerging trends, anticipate change and future proof their organisations and brands.”

Crump was at Decidedly – formerly Freshminds – for more than 14 years. She started as a senior consultant and worked her way up to become CEO in 2016. She has also worked at PwC. She starts at Wired today ( 28th October).