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NEWS4 August 2014

Jump Research goes mobile with research van

News UK

UK — Edinburgh-based research company Jump Research has launched a mobile research van to gather public opinion and customer feedback on the road.

The firm has worked in collaboration with Napier University to develop this new approach to engaging customers via Scotland’s first mobile research van.

The idea for the ‘Jump on the Street’ van, which is equipped with technology to deliver quantitative surveys, qualitative in-depth interviews and vox pop style video interviews, came to the owner and director of Jump Research, Louise Fraser, while she planned a camper van holiday.

“I thought it would engage with people who may not normally get the opportunity to take part in research.  One of the biggest issues faced by the research industry is getting people to give up their time to give us their opinions so I wanted to create something that would be interesting and fun for research participants while enabling us to deliver robust information to our clients,” she said.

Jump Research applied for an innovation voucher from the Scottish Funding Council with Edinburgh Napier University, to fund an academic to design the research van.  The University also used it as a project with third year product design students, who delivered some innovative ideas, including an inside/outside design concept with colourful seating cubes and AstroTurf flooring, which were incorporated into the final design.

@RESEARCH LIVE

3 Comments

5 years ago

I have seen the van inside and out and have been very impressed a) with the idea & b) with the thought process that has gone into the furniture and fittings inside, well done to the students who helped pull it all together.

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5 years ago

This project has interested me greatly, right from its inception. I was asked for advice and was able to offer some from the point of view of the older person. I wish everyone involved every good wish for the future.

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5 years ago

Sounds like a great way to involve people who are themselves less mobile, making the whole research process more inclusive

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