UK – The Market Research Society has published the January 2024 issue of Impact, featuring a report on niche and seldom heard research, and brands including Holland & Barrett and Asahi.

January 2024 issue snippet of front cover

The January 2024 issue of Impact includes:

  • A report on research participation with seldom heard and niche groups
  • Features on how Holland & Barrett and Asahi are activating insight
  • A spotlight on generational analysis
  • Perspectives on career setbacks
  • Insight from around the world, including Ipsos ethnographic research on understandings of climate change and longitudinal research with Ukrainian refugees by Kantar Public (now Verian).
  • Rory Sutherland on getting people excited by low prices
  • Bethan Blakeley on why expertise is a collective effort  

Published quarterly, the magazine showcases the impact of research, including examples of how client organisations are using research to inform strategy.

Members of MRS have been sent their copy of the magazine and they can also access the digital issue.

Articles published in previous issues of Impact can be read on Research Live.