Itracks launches video focus groups
The new service, which uses streaming video technology and offers advanced reporting features, will be available alongside its existing online focus group and bulletin board services for qualitative research. The software allows users to conduct one-on-one or group interviews for concept testing, ideation, customer feedback and website usability.
The firm also recently launched a social media monitoring application, and president Dan Weber said the firm would be rolling out more new products before the end of the year.
Itracks is currently in a dispute with US company Artafact over a patent for software used in its online focus group offerings. The litigation restarted in the summer after the validity of Itracks’ patent was upheld by the US Patent and Trademark Office, but a date is yet to be set for a further hearing.
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments