iSentia buys Two Social

The acquisition is part of iSentia’s continued growth into digital media, having bought the BuzzNumbers social listening platform in 2012.

The company said the Two Social purchase was market driven as its clients were asking for strategic direction to complement the social platforms and insights that it currently provided.

iSentia CEO John Croll said: “Incorporating Two Social into our business is an extension of that drive deeper into social media, adding insights to the data, and in so doing, adding depth to the service that we provide our clients.”