NEWS24 August 2015

Isentia buys King Content

Asia Pacific M&A News

AUSTRALIA — Media intelligence company Isentia has acquired global content marketing firm King Content in a deal that could be worth up to $48m.

King Content, which was known as Media Monitors until a rebrand in 2013, is headquartered in Sydney, with additional offices in Melbourne, Singapore, Hong Kong, London and New York. The company has experienced exceptional revenue growth and multiple major global corporate client wins in 2015.

CEO and managing director of Isentia, John Croll (pictured), said: “King Content has a lot of similarities to Isentia, it is an Australian-born business that has become a world leader in a dynamic and exciting industry with a total focus on the client and their needs, providing comprehensive and fully supported content solutions. This acquisition provides a great fit for our existing clients, with further opportunities to extend our relationships into the marketing channel and access new clients across the region and globe.”

King Content was founded by CEO Craig Hodges. He said: “This gives us the solid base to be able to capitalise on our recent rapid growth, scale the business and take full advantage of the continuing revolution in corporate content creation and content strategy across the globe.”