AAP to sell media monitoring service to iSentia

AUSTRALIA — iSentia – previously known as Media Monitors – has announced that it is to buy out AAP’s media monitoring business.

AAP, whose major shareholders are News Corp and Fairfax Media, is best known as a newswire service. It will sell the 250-plus client list for its Australian and New Zealand monitoring service, which operated under the MediaNet banner, to iSentia.

The deal will be subject to regulatory approval from the Australian Competition and Consumer Commission.

iSentia CEO John Croll (pictured) said: “The media intelligence industry is both specialised and complex, and to be successful it takes a focus on search technologies, services and products. The addition of these new clients in Australia and New Zealand will allow us to continue to invest in our services and remain the region’s leading service company in the media intelligence space.”