NEWS1 July 2014
INDIA — The chairman of the Indian Society of Advertisers (ISA) has insisted that the Broadcast Audience Research Council (BARC) India TV audience measurement system will launch on time.
Current ratings supplied by TAM have come under intense criticism as a result of TAM India being a joint venture between Nielsen and Kantar – the latter’s parent company WPP owning a number of advertising firms and therefore being in breach of TV ratings guidelines. A ruling on the guidelines from Delhi’s High Court has been adjourned until this month.
BARC India is a three-way alliance between broadcasters, advertisers and agencies that aims to offer a new audience measurement facility based on 25,000 people meters in 20,000 homes. It is due to launch in October.
- Portuguese market research and audience measurement organisation Markdata has announced that it has signed an agreement with BARC India, giving the company the right to distribute the TV Markdata solutions to subscribers in India.
The world's leading job site for research and insight
Resources Group
Insight Executive (Client Side) – Not-For-Profit/Sustainability
£34–36,000
Resources Group
Interim Head of Insights & Analytics (Research Director) – Non Profit Organisation(client side)
c. £80–90,000 (12–14 months maternity cover)
Resources Group
Quant Senior Project Manager – 12 month contract
£Excellent + Bens
Featured company
-
Town/Country: London, Amsterdam, New York
Email: helloUK@opinium.com
Opinium is an award winning strategic insight agency built on the belief that in a world of uncertainty and complexity, success depends on the ability to stay on the pulse . . .
-
Brought to you by:
©2024 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911
info@mrs.org.uk -
© Copyright 2024 Research Live
0 Comments