NEWS14 September 2015

IRI’s Wilkinson joins Profitero

News People UK

UK — Ecommerce insight company Profitero has hired Mark Wilkinson as vice-president of sales EMEA to focus on the FMCG industry.

Wilkinson (pictured) was previously technology sales director at market research and technology company IRI.

He has worked with many of the world’s biggest FMCG brands including Kellogg’s, Danone, Mars and Nestle addressing issues such as global performance management, multi-channel and on-shelf availability.