NEWS28 April 2016

Profitero appoints King as president and COO

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IRELAND – Ecommerce analytics company Profitero has made Daniel King its president and chief operating officer, responsible for its EMEA sales team and global expansion ambitions.

In this newly created position, King will oversee its sales, client services, marketing and strategy & insights divisions.

He has been with the business since it was formed, first as a board advisor and then as a non-executive board director. King has previously held CEO and managing director roles with a number of technology companies including Compete, MySupermarket and Experian Hitwise.

Vol Pigrukh, CEO and co-founder of Profitero, said: “Our recently announced alliance with Nielsen reinforces our position as the leading global provider of e-commerce analytics, and Daniel’s industry knowledge and proven international experience will enable us to further scale our operations globally.”