In this newly created position, King will oversee its sales, client services, marketing and strategy & insights divisions.

He has been with the business since it was formed, first as a board advisor and then as a non-executive board director. King has previously held CEO and managing director roles with a number of technology companies including Compete, MySupermarket and Experian Hitwise.

Vol Pigrukh, CEO and co-founder of Profitero, said: “Our recently announced alliance with Nielsen reinforces our position as the leading global provider of e-commerce analytics, and Daniel’s industry knowledge and proven international experience will enable us to further scale our operations globally.”