According to IRI, Davey and See will be focused on developing and applying “next generation analytic marketing capabilities” to solve business problems as well as providing strategy, insight and direction to consumer packaged goods retailers and manufacturers.

Prior to management consulting firm Oliver Wyman, Davey was the general manager of WPP’s Grey Global Group and Mediacom, where he built the marketing ROI practice. He has also held management positions in the marketing consulting practices at Knowledge Networks, McKinsey and ACNielsen.

See, meanwhile, was a partner at Andersen Business Consulting, then a global managing director at BearingPoint before joining Marketing Management Analytics, where he oversaw the development of the company’s marketing analytics programme.