Ipsos’s Kristin Sharp joins TNS as qual COO

Sharp was previously CEO and president of Ipsos Understanding UnLtd, Ipsos’s qualitative business in the US. Before that she spent 13 years with Procter & Gamble, where she served in a number of research and marketing roles including global and North American director of consumer and market knowledge for the firm’s home care division.

At TNS her role will be be to develop the company’s qualitative offer and capability on a global scale, working with global head of qual Luc Rens.

TNS CEO Eric Salama said: “Kristin has demonstrated a hunger for innovation, client-centricity and an ability to drive success, which will make a fantastic addition to the team… We have great ambitions to grow our qualitative business and this appointment is a key part of realising our goal.”

Sharp was replaced at the head of Understanding UnLtd by Marilyn O’Brien.