NEWS21 April 2015

Ipsos taps into Google location data

North America Technology

US — Ipsos has announced the launch of a number of geo-localised research tools, the first of which uses Google Opinion Rewards.

Google Opinion Rewards is a Surveys app with around one million active respondents. It uses the location data of respondents (that have opted in) in order to measure the satisfaction and loyalty of major retail, restaurant and hotel chains.

“We are excited to be working with Ipsos on this new initiative,” said Google’s Paul McDonald.

“We’re interested to see how the combination of our Google Consumer Surveys platform with Ipsos’ research expertise will drive new and differentiating insights to our users.”

The offering is available in North America.