NEWS12 March 2012

Ipsos reorganises marketing business into four practice areas

Europe People

FRANCE— Ipsos has reorganised its largest global business line, Ipsos Marketing, into four practices following the company’s merger with Synovate.

Marketing is now split into market understanding and measurement, innovation and forecasting, healthcare and qualitative and will remain under the leadership of unit chairman and CEO Pierre Le Manh (pictured).

Le Manh is also responsible for leading the market understanding and measurement unit while Michael Spedding is CEO of the healthcare practice. The innovation and forecasting unit will be co-led by Ipsos InnoQuest CEO Lauren Demar and MarketQuest boss Mary-Beth Lake, while Ipsos Understanding Unlimited’s CEO Jacquie Matthews leads the qualitative practice.