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NEWS9 December 2014

Ipsos MORI and BBC Media Action among MRS Awards winners

News UK

UK — Ipsos MORI and Amgen won the Award for Healthcare Research and the Grand Prix for Greatest Impact at the 2014 MRS Awards ceremony held last night in London.

Another key award, the MRS President’s Medal, presented by new MRS president Dianne Thompson, went to BBC Media Action.

Over 800 attendees gathered in central London last night for the awards.

Flamingo was crowned the Best Agency with a turnover above £20 million as well as Best Place to Work, while Nunwood won the award for Best Agency with a turnover under £20 million. The Award for Best In-House team went to Guardian News and Media; Best Innovation went to Antedote for its ‘Implicit Meaning Mapping’ tool; Catalyx won Best New Agency; BSkyB/ NOW TV scooped the Client Impact of the Year Award and Samantha Bond of Northstar won the reinstated Newcomer of the Year Award.

“The Awards this year have been a testament to the resilience of the research sector,” said Jane Frost, MRS chief executive. “As the economy has picked up, it is evident from the quality of entries and stories told by submissions that the sector is fighting back and returning to prosperity.
 
“It has been fantastic to see companies emerging stronger than ever out of the recession, as well as young researchers who are making real contributions to the sector which will continue to help it grow.  Research itself is also evolving with new and innovative agencies, technologies and methodologies bursting onto the scene.  The new techniques demonstrated clearly show how adaptable the sector is and the levels of innovation and creativity is abundant.”

The full list of winners is online here.

@RESEARCH LIVE

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