Prior to joining Ipsos, Wallace (pictured) was a senior executive within WPP’s Media Innovation Group (MIG). In that role, he oversaw all global operations for MIG’s platforms across several advertising and media agencies, managing business development efforts as well as a team of over 20 media and operations professionals.

Jon Greenwood, president of Ipsos MediaCT, said:”Paul Wallace is an experienced executive with a tremendous talent for translating strategic insight into bankable results for agencies and advertisers. He has an encyclopedic grasp of what matters in every facet of digital execution, having forged operations teams for advertising agencies, trade desks and ad networks. And for Ipsos MediaCT’s U.S. clients, his talents and expertise will complement their success.”