Greenwood fills the role vacated by Bruce Friend earlier this year. Friend is now president of the media and entertainment division at Vision Critical.

Commenting on Greenwood’s appointment, Ipsos US CEO Jeff Cail said: “We are truly excited to have someone with Jon’s experience join our team and we’re even more excited about his proven abilities to lead an organisation and manage a world-class team. His track record for growing businesses is well-established and given the strong growth potential in the realm of media, content and technology research, we are keen to have him leverage these skills at Ipsos.”

Prior to the Media Innovation Group, Greenwood was executive vice president of global operations and general counsel at 24/7 Real Media. He started his career as a corporate litigation attorney and practised law for eight years at a number of New York-based law firms.