Goddard joins from Research Now where she was associate director in the client development team and the partnership with Bounty gives Ipsos access to its 40,000-strong ‘Word of Mum’ online panel and aims to create a new level of understanding for all companies interested in marketing to new mums.

Goddard said: “The team at Ipsos Marketing are uniquely placed to help clients understand the needs and behaviours of new and expectant mums during this key life stage. I look forward to building on the success of both Ipsos and Bounty to drive this partnership and understanding forward.”