NEWS4 June 2013

Ipsos Marketing appoints Goddard to head up Bounty partnership

People UK

UK — Ipsos Marketing has appointed Sophie Goddard to lead the strategic partnership with the UK’s largest parenting club Bounty.

Goddard joins from Research Now where she was associate director in the client development team and the partnership with Bounty gives Ipsos access to its 40,000-strong ‘Word of Mum’ online panel and aims to create a new level of understanding for all companies interested in marketing to new mums.

Goddard said: “The team at Ipsos Marketing are uniquely placed to help clients understand the needs and behaviours of new and expectant mums during this key life stage. I look forward to building on the success of both Ipsos and Bounty to drive this partnership and understanding forward.”