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NEWS22 November 2011

Ipsos Loyalty launches mobile panel

North America Technology

US— Ipsos Loyalty has launched a mobile research panel using Survey Analytics’s SurveySwipe platform.

The Ipsos Loyalty Mobile Network allows clients to recruit panellists by invitation from the customer databases of partner companies in a range of industries.

Members can do surveys, take part in qualitative discussions and interact with each other. Surveys can be sent based on a member’s location and members can receive alerts on their phones when a research project is sent to them.

Survey Analytics’s SurveySwipe app is available for Apple, Android, Blackberry and Windows phones.