Ipsos launches United Arab Emirates panel
The firm said that last year’s ‘Arab Spring’ had given the online research industry “a much needed push in the region”, making people more engaged in issues and leading to improved survey response rates.
Nader Kobeissi (pictured), regional director for Ipsos’ online research practice, said: “We currently have 55,000 highly responsive panellists across the Middle East. We have run several surveys on the panels so far which were very successful.”
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