NEWS29 March 2012

Ipsos launches United Arab Emirates panel

Middle East and Africa

UAE— Ipsos Interactive Services has launched a new online panel in the United Arab Emirates, joining those recently built in Saudi Arabia and Egypt.

The firm said that last year’s ‘Arab Spring’ had given the online research industry “a much needed push in the region”, making people more engaged in issues and leading to improved survey response rates.

Nader Kobeissi (pictured), regional director for Ipsos’ online research practice, said: “We currently have 55,000 highly responsive panellists across the Middle East. We have run several surveys on the panels so far which were very successful.”