Ipsos launches consumer product testing tool
The tool, called InnoCPT, will help professionals working in marketing, insight, and research and development to measure concept-product fit, and predicts consumer trial and repeat purchases.
The tool also offers sales forecasts, source of volume and incrementality, and is based on behavioural science principles, evaluation against competitors and on Ipsos’ own relational database of innovations.
InnoCPT is available in the US and UK with expansions to other markets planned for the future.
Virginia Weil (pictured), global service line leader, innovation, at Ipsos, said: “The launch of InnoCPT on Ipsos.Digital is a key milestone towards our mission to accelerate the innovation journey with agile testing solutions.”
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