NEWS28 December 2011

Ipsos invests in tech firm AdMaster

Asia Pacific Financials

CHINA— Ipsos has made a strategic investment in technology firm AdMaster to collaborate on the development of a monitoring and assessment system to measure the effects of digital marketing.

The deal makes AdMaster Ipsos’s exclusive ad research technology partner in China and several other Asia Pacific countries.

Ipsos and AdMaster have previously worked together on multiple survey projects in the digital field for brands including P&G, Danone and DHL.

Lifeng Liu, CEO of Ipsos Asia-Pacific, said: “It is our hope that the new monitoring and assessment system for the advertising effects of digital marketing can be co-built between the two parties and will be available to advertisers as soon as possible.”