NEWS30 July 2012

AdMaster completes series B investment round

Asia Pacific Financials

CHINA— Online ad tracking firm AdMaster has received an undisclosed investment in a series B financing round led by WI Harper and supported by GSR Ventures.

AdMaster’s products – including TrackMaster, WeiboMaster, BuzzMaster and SurveyMaster – are used by major brand owners including Procter & Gamble, Estee Lauder, Durex and Nissan to measure and analyse online ad performance, audience reach and opinion and social media buzz.

Founder and CEO Yan Zhao (pictured) said: “We are pleased to have reached this important stage of development and we believe WI Harper will help take the company to the next level of growth and success.”

In December the company signed a deal with French research group Ipsos to collaborate on the development of a system to measure the effects of digital marketing.