AdMaster completes series B investment round

AdMaster’s products – including TrackMaster, WeiboMaster, BuzzMaster and SurveyMaster – are used by major brand owners including Procter & Gamble, Estee Lauder, Durex and Nissan to measure and analyse online ad performance, audience reach and opinion and social media buzz.

Founder and CEO Yan Zhao (pictured) said: “We are pleased to have reached this important stage of development and we believe WI Harper will help take the company to the next level of growth and success.”

In December the company signed a deal with French research group Ipsos to collaborate on the development of a system to measure the effects of digital marketing.