NEWS12 May 2015

Ipsos hires Yuan to lead advisory services unit

North America People

US — Former founding partner and head of Brand at Millward Brown Vermeer, Oscar Yuan, has been appointed president of Ipsos Strategy3, Ipsos’ advisory services unit.

Yuan (pictured) has been tasked with expanding the Ipsos Strategy 3 team and broadening the service offering in consumer understanding, innovation and brand strategy.

Prior to Millward Brown Vermeer, Yuan held management consultancy and planning roles at TBWA and Interbrand.

“Oscar has an exceptional drive and a proven track record of building high-performing teams that help Fortune 500 companies make data-driven strategic decisions with confidence,” said Pierre Le Manh, North America CEO of Ipsos. “With the power of Ipsos’ specialised research capabilities behind him, Oscar and his team will bring the decision support that help our clients grow.”