NEWS6 February 2024

Ipsos hires UK head of brand health tracking

News People UK

UK – Ipsos has appointed Dale Beaton as head of its brand health tracking (BHT) service line in the UK.

Dale Beaton

Beaton (pictured) was previously head of consulting Europe, Middle East and Africa and has also had a prior position as global head of brand guidance at Kantar.

Kelly Beaver, chief executive at Ipsos UK and Ireland, said: “We welcome Dale and his deep expertise in leading advanced brand tracking solutions.

“His proven ability to break new ground in the field will be invaluable as we enhance our BHT offering to drive actionable insights and impact for clients.”