Bertoli (pictured) has spent the last 15 years with TNS, having held the roles of managing director for southeast Asia and most recently managing director for Thailand, Malaysia and the Philippines.

Lifeng Liu, CEO of Ipsos in Asia Pacific, said: “I am delighted that Grant is now part of our strong southeast Asia leadership team. He brings with him valuable experience and expertise in the market research industry both in Singapore and the region. His appointment demonstrates Ipsos’ commitment in growing our business aggressively in Singapore and southeast Asia.”

David Richardson, the firm’s managing director for the region added: “Grant is highly regarded by clients, peers and researchers in the industry. He has been sought in connection with a wide range of strategic marketing, branding and advertising initiatives and developments.”